Debut of the BLÉ DE FONTY Relaxing & Moisturizing Essential Oil: Where Science Meets Peranakan Aesthetics for a New Skincare Experience

Shanghai, November 5, 2025 —On the prominent stage of the 8th China International Import Expo (CIIE), Singapore’s heritage serum brand Blé de Fonty marked a significant milestone with its eighth consecutive full-attendance appearance. Since the inaugural CIIE in 2018, the brand has never missed a year, consistently upholding its core philosophy of high efficacy and sustainability while deepening its presence in the Chinese market.

At the historic moment of the 35th anniversary of Singapore–China diplomatic relations, Blé de Fonty made its debut on the national “CIIE New Product Release” platform with its latest scientific innovation — the BLÉ DE FONTY Relaxing & Moisturizing Essential Oil. Supported by CCTV’s dedicated coverage, the brand once again stood at the forefront as a representative of high-performance Singaporean skincare, seamlessly blending the warmth of Peranakan culture with its principle of “precision skincare,” bringing a distinctive touch of Southeast Asian scientific beauty to the CIIE stage.

Eight Years as a Full-Attendance Exhibitor: Staying True to High Efficacy and Sustainability

As a “full-attendance exhibitor” in the CIIE Consumer Goods Pavilion, Blé de Fonty has walked an eight-year path grounded in high-efficacy formulations and a strong sense of sustainable responsibility. From gaining early recognition with its signature Macaron Capsule series to establishing today’s targeted skincare system built on zonal anti-aging and oil-based nourishment, the brand has remained committed to its principle of “validation before marketing.” In partnership with leading scientific institutions such as Singapore’s Agency for Science, Technology and Research (A*STAR) and Nanyang Technological University (NTU), Blé de Fonty ensures that every product delivers laboratory-level, verifiable performance.

Against the backdrop of the Chinese policy framework outlined in the “Proposals of the Central Committee of the Communist Party of China on Formulating the 15th Five-Year Plan”—featuring the “Five Priorities,” “Two Promoters,” and “One Guarantee,” namely:• adhering to economic development as the central task,• promoting high-quality development as the overarching theme,• reform and innovation as the fundamental driving force, and• meeting people’s growing needs for a better life as the ultimate goal,so as to promote qualitative and quantitative advancement—Blé de Fonty aligns naturally with these directives. Through high-efficacy products, it responds to the call for high-quality development; through technological innovation, it aligns with reform-driven momentum; and through its sustainability philosophy, it resonates with the public’s pursuit of a better, more refined life.

On its path toward sustainability, Blé de Fonty continues to advance with steady commitment.From adopting eco-conscious packaging — including nitrogen-flushed freshness sealing, water-soluble collagen capsule shells, and recyclable tin cases — to implementing an ongoing Empty Bottle Recycling Program, the brand integrates its green philosophy into every stage of R&D, production, and consumer use. In doing so, Blé de Fonty truly achieves a thoughtful balance and integration of high efficacy and sustainability.

CIIE New Product Showcase Debut: Interpreting High-Efficacy Soothing Beauty Through Peranakan Culture

At this year’s CIIE, Blé de Fonty was invited to make a global debut of its new product on the “CIIE New Product Showcase,” a special program jointly presented by China Media Group, the China International Import Expo Bureau, and the National Exhibition and Convention Center (Shanghai). The BLÉ DE FONTY Relaxing & Moisturizing Essential Oil represents yet another in-depth expression of the brand’s commitment to high efficacy and sustainability.

The product draws its inspiration from Singapore’s distinctive Peranakan culture. Its bottle design incorporates the intricate motifs of Peranakan attire and the vibrant colors of traditional batik, rendered in soft pink with metallic accents to express the warmth of Southeast Asian aesthetics.

In terms of high efficacy, it uses grape seed oil as its base, combined with natural botanical extracts such as cinnamon oil and red sage oil to precisely address skin and emotional tension caused by modern-day stress. Verified test data demonstrate outstanding performance in soothing and repairing care. With refreshing lemongrass as the top note, gentle jasmine and gardenia as the middle notes, and calming sandalwood as the base note, the formulation engages the senses to deliver full-spectrum “emotional skincare.”

At the same time, the brand continues its sustainability commitment, ensuring that all packaging materials are recyclable or biodegradable, embodying a philosophy where green responsibility and emotional warmth coexist.

Booth Redesign: Experiencing the Fusion of Technology and Culture Through Peranakan Aesthetics

This year, Blé de Fonty unveiled a refreshed booth design inspired by the vibrant and elegant aesthetics of Singapore’s Peranakan culture. Traditional patterns and colors were integrated with modern, technology-driven spatial structures to create an immersive “Singapore Aesthetic Skincare Space.”

Here, visitors not only experienced the skin-improving benefits brought by high-efficacy skincare technology, but also connected with the brand’s sustainability narrative, feeling its sincere commitment to the future of the planet.

As Blé de Fonty marks its eighth year at CIIE, coinciding with the 35th anniversary of Singapore–China diplomatic relations, the brand shared:

“We are deeply honored to be a full-attendance exhibitor at the China International Import Expo, witnessing and participating in this globally significant platform for openness and shared growth. Since our first appearance, Blé de Fonty has earned strong recognition from mainstream media and consumers for our philosophy of uniting high efficacy with sustainability. Coverage by CCTV has further introduced our uniquely Singaporean ‘soothing beauty’ to a wider audience.

As a skincare brand beloved by local consumers in Singapore — often listed as a ‘must-buy’ for travelers — Blé de Fonty has also been enthusiastically recommended by various Singaporean artists on television, who describe it as ‘the pride of Southeast Asian skincare technology.’

Looking ahead, Blé de Fonty will continue to build on the foundation of Singaporean research excellence, advancing a path where high efficacy and environmental responsibility coexist. We aim to showcase to the world both the scientific and cultural beauty that Singapore has to offer.”

We were honored to welcome several distinguished guests to the Blé de Fonty pavilion this year, including:Mr. Peter Tan Hai Chuan, Ambassador of Singapore to the People’s Republic of China;Mr. Luo Dejie, Consul-General of Singapore in Shanghai;Mr. KOK Ping Soon, Chief Executive Officer of the Singapore Business Federation;Dr. Yan Jiangying, Chair of the China Association of Fragrance, Flavor and Cosmetic Industries;Ms. Dong Shufen, Advisor to the Association;Mr. Liu Yang, Deputy Secretary-General and Director of the Cosmetics Division of the Association;Mr. Chen Yihua, Secretary-General of the Shanghai Daily Chemicals Trade Association;Prof. Li Qiong, Vice President of the Shanghai Association and Chair of the Standardization Technical Committee;Ms. Wei Rong, Deputy Secretary-General and Chair of the Culture & Communications Working Committee of the Shanghai Daily Chemicals Industry Association;and Dr. Yuan Chao, Chief Physician of the Shanghai Dermatology Hospital.

Left 5: Mr. Peter Tan Hai Chuan, Ambassador of Singapore to the People’s Republic of China

Right 3: Mr. Luo Dejie, Consul-General of Singapore in Shanghai

Left 4: Mr. KOK Ping Soon, Chief Executive Officer, Singapore Business Federation

Right 2: Dr. Yan Jiangying, Chair, China Association of Fragrance, Flavor and Cosmetic Industries

Left 2: Ms. Dong Shufen, Advisor, China Association of Fragrance, Flavor and Cosmetic Industries

Left 1: Mr. Liu Yang, Deputy Secretary-General & Director, Cosmetics Division, China Association of Fragrance, Flavor and Cosmetic Industries

Left 3: Mr. Chen Yihua, Secretary-General, Shanghai Daily Chemicals Trade Association

Right 2: Prof. Li Qiong, Vice President & Chair of the Standardization Technical Committee, Shanghai Daily Chemicals Trade Association

Left 2: Ms. Wei Rong, Deputy Secretary-General & Chair of the Cultural & Communications Working Committee, Shanghai Daily Chemicals Industry Association

Right 1: Dr. Yuan Chao, Chief Physician, Shanghai Dermatology Hospital

After arriving, the distinguished guests first visited the Blé de Fonty booth at the entrance of the Singapore Lifestyle Pavilion, creating an atmosphere reminiscent of a warm reunion among old friends. During the cordial conversations, the Blé de Fonty team shared the brand’s growth journey and offered a deeper introduction to its star product — the Macaron Capsule Serum Series, highlighting the brand’s dedication to “freshness” and “efficacy.”

“We believe that true efficacy comes from caring for every detail. That is why each box of our Macaron Capsule Serum is flushed with nitrogen at birth, locking in the vitality of fresh botanical actives — ensuring that the purest freshness is delivered to your hands.”

This care extends to the planet as well — from recyclable tin cases to water-soluble collagen capsule shells that dissolve gently on the skin. With every use, skincare becomes a soft, mindful gesture toward the Earth.

In a time when environmental consciousness has become a way of life, Blé de Fonty continues to seek a harmonious balance between green sustainability and high-performance skincare. Guided by our commitment to “green, innovation, and science,” we transform sustainability from a distant ideal into an attainable everyday aesthetic.

As one of Singapore’s distinguished heritage brands, Blé de Fonty aspires to be more than skincare. We hope to be a warm, trusted companion — rooted in science, grounded in care — steadfast in our philosophy of high efficacy and sustainability. With a focus on anti-aging research, we provide personalized skincare solutions built on both precision and compassion.

We believe that true beauty comes from inner confidence and outer radiance. Blé de Fonty will continue to walk alongside every woman, illuminating her journey with grace, assurance, and timeless brilliance.